Paula C Cannon
4 min readDec 20, 2022

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The Independent Music Boost

Music is now mostly seen as a by-product of entertainment. The big record companies only sign popular and lucrative musicians. The songs we hear on the radio sound like they come from the same successful computer program played by convertible artists. The listener is filled with a mixture of musical irrelevance and boredom.

Few people delve deeply into serious music to discover their own taste and style of music, while most are being harassed seven times a day with the same song on major radio or television stations. Most popular musicians are after money and fame, while music as an art form is becoming less important among mainstream artists.

As a result, the independent music scene is growing in popularity, as evidenced by sales figures and music charts. But what is indie music or independent music?

On the one hand, it stands for independence from big commercial record labels; on the other hand, it stands for an autonomous, do-it-yourself approach to recording and releasing. Despite popular associations with alternative acoustic rock, indie music is not a genre.

Indie music is not limited to a specific style of music; it can cover everything from indie rock, rap, punk, country, blues, emo, jazz, and everything in between.

Free From The Economic Dictates

Independent bands worldwide burn great audio CDs in their small recording studios with passion, dedication, and free from the economic dictates of the music industry and its marketing strategies. Their music reflects their life, dreams, hopes, and fears and does not sound like a hit that can be seen through profit maximization.

Indie music is known for its respectful, serious, and decent approach to music as an art form. Indie artists pride themselves on being immune to mainstream trends and holding tight to their individuality. They accept the challenge of surviving in a harsh and manipulative industry without betraying their ideals.

If you have decided that independent music is your career, then it is important that you gain a thorough understanding of how the music industry works. You must understand the basics to survive in this highly competitive music industry.

It’s Just Sharing Something You’ve Made.

Before promoting your next release, remember that the best music promotion strategies are simply sharing something you’ve made, something that excites you. If you do it authentically, you won’t upset the people who like your music. So let someone who understands this business share what you’ve done.

Now more than ever, artists need help navigating the maze of options. The barriers for independent artists to market and distribute their music have fallen, but the competition for hearts and ears has increased exponentially. Bob Page MagicTraxMedia empowers artists to get their music heard and accelerate their careers.

I see dozens of digital service launches with bad information, wrong talking points, and not enough checkboxes on what to do before a song hits the radio. We can help!

Many artists and their independent labels plan song by song and release by release rather than planning long-term.

What Makes A Hit On The Radio?

Approximately 40% of all music played on Spotify is by independent artists. Extending that base to broadcast radio can be daunting, but we can offer affordable campaigns to take your music off the internet and impact culture through broadcast.

Broadcasting remains the largest music discovery platform and the most powerful way to grow your audience. It can drive sales and streams and help attract fans to your shows.

A song on the Billboard charts becomes part of the public record, and a HIT song adds value to your master and release, creating a cultural timeframe for your band that can lead to sync placements.

Bob Page MagicTraxMedia Music Services has a proven track record of working with certified platinum artists to emerging artists.

Every artist has to start somewhere, and we’ve laid the foundation for what’s to come, nationally emerging artists.

What About My Release Placements?

A good music promoter will guide you and help you run and succeed with streaming campaigns on YouTube and Spotify and drive engagement on your social platforms. We can also help you set up and execute your album or EP release, create a marketing plan, and manage your project from setup to release and beyond.

Our music curators and professionals will listen to your track, reply with comments and share the tracks they like!

A Reliable Promoter For Idle Artists Has The Following:

Publishing administration

Automatic and seamless integration! Made for you and done right!

Distribution

Keep 100% of your royalties as you get your music on all your favorite streaming platforms.

Artist Relations Manager

Personalized, one-on-one artist relationship sessions that guide you through promotions, listings, and bookings.

Promotions On Social Networks And Playlists

Create custom advertising strategies for Instagram, Facebook, and TikTok

A good idle artist promoter empowers artists to get their music heard and accelerate their careers. We lead with goodwill and passion, creating empowering results for our community of artists through feedback and opportunities.

Knowing how to promote your music without selling it or going into a company is very important if you are an idle artist.

More than 100,000 artists use our services to promote their music; Bob Page MagicTraxMedia is specifically designed to help unsigned independent artists or bands.

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